// PROOF_OF_WORK

The Work

We do not use round numbers or vague language in case studies. Every result below is from a real client engagement. Names are anonymized where requested.

4.9★Google Rating

14 DaysAvg. Time to Positive ROI

3+ YearsBuilding Brands from Scratch

100%Clients Still Active or Referred Us

BEAUTY & HAIR | FRANCHISEMETRO VANCOUVER, BC

Client: Multi-location beauty and hair salon chain (franchise model, 3 locations at engagement start)

The Challenge

The owner had a working business but no digital presence worth the name. Each franchise location operated with no website, no social media, no booking system, and no consistent branding across locations. Walk-ins and word of mouth were the only acquisition channels. The owner wanted to franchise further but had nothing to show prospective franchisees — no brand identity, no proof of concept, no marketing infrastructure. They came to Slime Media with one ask: build everything.

What We Built

Brand Identity

Full brand system from zero — logo suite, colour palette, typography system, brand guidelines document, and visual language applied consistently across all three locations. Every asset designed for both print (in-salon signage, service menus, business cards) and digital (social templates, ad creative, web).

Website

Custom-built multi-location website. Each franchise location gets its own page with its own booking integration, staff profiles, service menu, and local SEO optimization. Built on Next.js, server-rendered, and schema-marked up with LocalBusiness data for each location. Booking connects directly to their salon management software.

Social Media

Instagram and Facebook built from zero for the brand and each location. Content system created: recurring post formats, caption templates, story sequences, and a 12-week content calendar. Reels strategy targeting Metro Vancouver beauty audiences.

Marketing

Meta Ads campaigns targeting women 22-45 in each location's local radius. Offer-led creative (first visit discount, seasonal promotions). Google Local Services Ads for the highest-volume location. Monthly content production: 12–16 social posts, 4–8 reels, 2–4 ad creatives per location.

Automation

Post-visit SMS review request sequence. Appointment reminder sequence reducing no-shows. New franchise onboarding template — when location 4 opens, the full marketing stack deploys in 5 business days.

The Results

↑Instagram: 0 → 2,400 followers across brand + locations (4 months)

↑Google reviews: 0 → 47 across all locations (5 months)

↑Average GBP rating: 4.8 stars

↑Online bookings: 0% → 64% of all appointments booked online

↑No-show rate: 34% → 11% after reminder automation

↑New client acquisition via organic social: 85 new clients in month 3

↑Meta Ads ROAS: 3.8x by month 2

↑Franchise pipeline: Owner presenting to 4 prospective franchisees using the brand deck and marketing results as the pitch asset

Full stack live in 6 weeks. Results above are from month 5.

FINANCIAL SERVICESVANCOUVER, BC

Client: Independent financial advisory firm, 4 advisors, high-net-worth clientele

The Challenge

The firm was operating on referrals only. Their existing website was a template from 2019 — slow, unresponsive on mobile, and visually inconsistent with the calibre of their client base. High-net-worth prospects were being referred in, landing on the site, and leaving without contacting. The firm's principals estimated they were losing 2–3 qualified referrals per month to the site alone. The ask: rebuild the website to match the quality of their work. Then build the marketing infrastructure that referral-only firms cannot rely on forever.

What We Built

Website

Fully custom-coded in Next.js. No templates, no page builders. Every component hand-built to spec. The design language is restrained, premium, and fast — sub-1.5 second load time, 96 Core Web Vitals score on mobile. Advisor profiles with credentials, philosophy statements, and direct calendar booking links. Compliance-reviewed copy throughout.

Design System

Full visual identity refresh. New logo mark, updated colour palette (deep navy, warm gold, off-white), updated typography hierarchy. Applied to the website, pitch decks, client reports, email signatures, and social profiles.

Marketing

LinkedIn content strategy for the lead advisor: 2 posts per week targeting business owners and executives in Metro Vancouver. Ghostwritten to the advisor's voice. Google Business Profile optimized. Local SEO for 'financial advisor Vancouver' and 'wealth management Vancouver' — both moving from unranked to page 2 within 60 days of launch.

Lead Infrastructure

Gated content asset: 'The Business Exit Planning Checklist' — a PDF guide targeting business owners planning a sale in the next 3–5 years. Landing page built. Email capture connected. Delivered via automated email sequence.

The Results

↑Website performance: 34 → 96 Core Web Vitals score (mobile)

↑Lead form submissions: 0–1/month → 4–6/month within 90 days of launch

↑Referral conversion rate: Estimated 60% improvement (principals' own assessment — referrals now 'show up prepared')

↑LinkedIn: 0 → 340 followers for lead advisor in 3 months

↑LinkedIn post reach: avg. 2,400 impressions per post

↑Gated asset downloads: 87 downloads in first 60 days (31 from target business-owner demographic)

Website live in 4 weeks. Marketing results above are from month 3.

RESTAURANTS & HOSPITALITYSURREY + VANCOUVER, BC

Client: Multiple independent restaurant clients — three brands, built from launch

The Challenge

Three separate engagements. Different cuisines, different neighbourhoods, same core problem: the owners had great food and no customers who knew it. Each restaurant was either pre-opening or in the first 90 days of operation — the most dangerous window for a restaurant in Metro Vancouver, where the failure rate in year one is above 60%. Each owner needed the same thing: a brand, a digital presence, and a customer acquisition system that worked before word of mouth had time to build.

What We Built

Brand & Identity

Logo, colour system, menu design, signage templates, and social media visual identity built for each restaurant independently. Each brand is distinct — no shared templates, no recycled layouts. Designed for the specific cuisine, neighbourhood, and price point.

Websites

Three custom restaurant websites. Each includes: online menu with photography, reservation integration (OpenTable or direct Google booking), Google Maps embed, operating hours with holiday override, and contact page. All server-rendered, schema-marked up with Restaurant and LocalBusiness structured data, Core Web Vitals above 90.

Google Business Profile

Each restaurant started with zero GBP presence. We built profiles from scratch: full photo sets, menu uploads, service descriptions, Q&A section seeded with common questions, and a review acquisition system triggered post-visit.

AI Automation

Post-visit SMS review request (sent 2 hours after estimated meal completion based on reservation time). Missed-call SMS response: if a call goes unanswered, the caller receives a text within 60 seconds: 'Hi, you reached [Restaurant Name]. We missed your call — reply here to book a table or call us back.'

The Results

↑Restaurant 1: 0 → 61 reviews, 4.7 avg (6 months)

↑Restaurant 2: 0 → 44 reviews, 4.9 avg (5 months)

↑Restaurant 3: 0 → 28 reviews, 4.8 avg (3 months)

↑Online reservation share: Under 5% at open → 55–70% of all reservations by month 3

↑No-show rate: 28–35% pre-automation → 9–14% post-automation

↑Meta Ads ROAS: 2.9x–4.1x across all three

↑Missed call recovery: 22–31% of after-hours missed calls converted to reservation via automated SMS

↑One restaurant ranked in Google Maps top 3 for its primary cuisine keyword within 90 days of launch

Full stack live before opening day for two of three. Results above are from months 3–6.

Your results go here.

We take on a limited number of new clients each month. If you want to see what this looks like for your specific business before committing to anything, book a 30-minute strategy call. We come prepared with an audit of your current setup and a specific recommendation — not a pitch deck.

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